We help founders positively impact the world, so we leave it better than we found it.
New here? I’m not
This isn’t my first rodeo. I’ve directed and sold a film to Netflix, travelled around the world as an artist, built a kitchenwares company, and been the marketing muscle behind multi-million-dollar brand stories. My unique love of connecting art & science with scale has now found a home in helping great brands doing great things get paid properly and make the change they want in the world.
Meet the Team
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Hannah Lesser
Performance Marketer
I am a committed and performance marketer with a track record of exceeding goals and putting innovative tactics into practice. I bring a unique blend of analytical and artistic skills as a result of my five year experience in eCommerce working with brands including Nura and Ovira, and my ten year career in music where I was signed to Mushroom Records, working closely with a wide range of creative brands and artists. I am passionate about utilising my expertise in market research, customer insights and creative problem-solving to drive business growth and success.
Enjoys
✔️ Spending time with my family
✔️ Reading
✔️Hearing all about your Spotify Wrapped
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Paige Gianfortune
Administrative Assistant
I am an adaptable and dedicated administrative professional with a passion for solving problems to save organizations time and money. Through working in a variety of roles in the Risk Management, Human Resources, and Event Planning fields over the past five years, I saw what organizations should spend time on, and what they should not to spend time on, in order to achieve business goals. I am skilled in Microsoft and Google platforms, writing and copy editing, and numerous project management tools. I am passionate about coupling empathy with tactical skills to learn and understand each individuals’ business needs.
Enjoys
✔️Personal & organizational development books
✔️Talking about the latest podcast I’ve listened to
✔️Walking my just-under 2-kilogram chihuahua
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Kim Cena
Performance Marketer
Hey there! I'm a Senior Performance Marketer who loves diving into the fascinating world of digital advertising, where I've spent the last 12+ years turning data into stories of success. What keeps me excited? The dynamic nature of digital marketing – there's always something new to learn and master, which perfectly matches my passion for creative problem-solving and thinking outside the box. Think of me as a digital explorer who's equally comfortable navigating through YouTube algorithms, Meta's latest features, and Google's innovative tools. I get genuinely excited about making e-commerce campaigns perform their best - whether it's through Performance Max, Meta Catalogue Sales, or finding creative ways to optimise conversions. You could say I'm a bit of a data enthusiast who enjoys finding the patterns in Google Analytics that lead to those "aha!" moments for our clients.
Enjoys
✔️ Spending time with my furry sidekick
✔️Traveling
✔️Binge-watching crime series & documentaries
Positive Impact
We help founders positively impact the world, so we leave it better for future generations.
✔️ A world where science, not politics, wins.
✔️ A world with higher levels of science, technology and math knowledge.
✔️ A world where the less fortunate have access to the same information and opportunities as the more fortunate.
We are helping founders build
✔️ A world with democratic, evidence-based decision-making.
✔️ A world where news, novelty and outrage are not the main sources of information.
✔️ A world where people can work remotely, where they can spend time with their families, on their hobbies, on learning, or on things that are more important to them than the salary they earn.
✔️A world where there isn’t an education gap between rural and densely populated areas.
✔️ A world where renewable energy is the main form of energy.
✔️ A world with less distraction, less addiction and instead, a world of connection.