Case Study: Mingle
“Launcher Lab’s methodology, communication and reporting is the best we have experienced across multiple agencies over the years.”
The Challenge
Australian seasoning and flavour company Mingle approached Launcher Lab with a challenge - help create an online sale for their biggest promotion of the year: the Mingle Mayhem.
A sales promotion isn’t just about increasing sales with cheaper prices. New customer acquisition and customer retention should also be at the forefront of consideration during the sale.
With this in mind, Launcher Lab got to work on producing the most successful online sale in Mingle’s history.
Process
Creating the Perfect Online Sale
It started with warming up our audience before the sale hit. By creating anticipation and excitement before the release, customers were eager for what was to come.
The biggest difference-maker when it comes to creating value for clients is Launcher Lab’s Creative Velocity methodology. This allows us to maximise our time to experiment and research what works best. This is done whilst minimising time spent on unnecessary back and forth.
Through our approach of create-test-iterate, Launcher Lab was able to find out what worked, and what didn’t, for Mingle. This ultimately created a successful online sale.
Results
“Data and a deep understanding of Facebook & Google drives all decisions and the proof is in the results.”
Mingle Mayhem had a 10-day planned promotion. We sold MUCH better than expected, clearing out 10 days' worth of stock in just 7 days. In addition, we were able to achieve a
55% increase in revenue
15% increase in average order value
-28% reduction in customer acquisition costs
37% increase in orders
Through this promotion, Mingle had the biggest online sale they have had to date. Needless to say, it was a huge success.
Want results like this?
Mingle Mayhem was the most successful sale in Mingle’s history. Our tested and proven performance marketing approach of create-test-iterate works, and the results speak for themselves.
Want to launch your brand to the moon with Launcher Lab? To get started, get in touch with us today!
About Mingle
Mingle is on a mission to give Australians great tasting options that are better for everyone. Find your new favourite flavour for whatever you might cook with our friends here!
