Case Study: Vinomofo
Snapshot: March - December 2022
“Jeremy is a rockstar. Few people or agencies truly understand where performance marketing is today like he does. Good data, creative velocity and quick iteration based on learnings is key and that is in Launcher Lab’s DNA”
The Challenge
Increase new customer volume on Facebook & Instagram
Recent changes to conversion tracking with the new iOS 14 update and the maturity of Vinomofo’s business presented unique challenges in revitalising their underserved channels.
Process
It started with an 8-week experiment to increase the number of new customers from Facebook & Instagram.
We set up brand guidelines with the in-house team to ensure consistency while maintaining the ability to move quickly. We worked with their internal tech team to make necessary changes to conversion tracking before launching the campaigns.
Creative velocity is the core of our approach at Launcher Lab. Now, after 10 months and 1000s of unique ads created, we have a good idea of what works and doesn’t.
What started as an 8-week experiment is now Vinomofo’s number one marketing channel for new customer acquisition and a continued partnership with Launcher Lab.
Results
Launcher Lab and Vinomofo’s partnership has shown an increase of 10,000 new customers and a 47% decrease in new customer acquisition costs since our work began.
Launcher Lab’s approach of creative velocity works, and we have the results to prove it. With Vinomofo continuing to see better results month by month, we’re excited to see how much we can grow Vinomofo’s new customer volume.
Want results like this?
Launcher Lab’s Performance Marketing results speak for themselves. If your idea has found a product-market fit, Launcher Lab can help launch it to the moon and get results like these.
To get started, get in touch with us today.
About Vinomofo
Vinomofo’s mission to unite a tribe with their love of wine, food and adventure has been growing strong around the world over the last 10 years. Pick up a case of your favourite wine from our friends at Vinomofo here.
