Case Study: Tyroola
Driving Results: A Deep Dive into Launcher Lab’s Proven Marketing Tactics
“Trusting LL with the entire account is extremely beneficial as it allows us to focus on other channels that need more attention. They not only focus on campaigns but also consistently bring A/B tests to implement and suggestions for our landing pages to improve the conversion rate… it shows us that the agency truly wants Tyroola to grow and achieve the best possible results”
We increased Monthly Revenue by 5.65X
Between November 2022 and September 2024, Tyroola experienced an extraordinary transformation in revenue, fueled by its strategic investment in Facebook marketing. Beginning in November 2022, we significantly scaled Tyroola’s marketing efforts, resulting in a remarkable 5.65X increase in cumulative revenue by September 2024.
We increased Monthly ROAS by 6.67X
By optimising ad targeting, improving creative performance, and continuously refining our campaign strategies, we were able to drive substantially more value from each dollar invested in advertising. The peak ROAS in September is a testament to the strength of our data-driven ad management and the effectiveness of our strategic approach. This enhanced performance not only fueled revenue growth but also positioned the business for sustained profitability in the future.
We scaled Facebook ads by 5.65x in 24 months. Here’s how:
Tyroola partnered with Launcher Lab to broaden their marketing strategy and diversify beyond their primary advertising channel, Google. Their goal was to optimise and expand their presence on Facebook, tapping into a wider audience while enhancing their overall marketing performance.
Challenge: Rethinking Growth Beyond Monthly Promos
Before engaging with Launcher Lab, Tyroola’s marketing efforts were centered around monthly promotions. The key challenge was shifting from this narrow focus and expanding their content to include branded ads, videos, and creatives showcasing their business's unique selling points.
Solution: Powering Growth with Creative Velocity
Launcher Lab employed its signature creative velocity approach—a process involving continuous testing, iteration, and learning across both creative designs and copy variations. This method allowed Tyroola to diversify its Facebook content effectively. The results were significant, with their Facebook ad campaigns scaling efficiently, lowering overall customer acquisition costs (CAC), and increasing their return on ad spend (ROAS).
In addition to Creative Velocity, Launcher Lab collaborated closely with Tyroola’s technical team to ensure proper Facebook tracking was in place, including the successful implementation of Facebook’s Conversions API.
Holdout Study: Measuring the Genuine Impact of Facebook Ads
Tyroola had also noticed a discrepancy between Facebook’s reported performance metrics and the data appearing in Google Analytics. To resolve this, Launcher Lab conducted a holdout study, revealing that Facebook ads were driving incremental results—insights that were previously hidden due to limits of last-click attribution methods.
Results
Through a combination of creative velocity, precise tracking, and data validation, Launcher Lab helped Tyroola transform its Facebook advertising strategy. The partnership not only diversified their ad content but also delivered measurable improvements in efficiency and profitability. Tyroola has been working with us for almost two years, and we continue to kick goals every month.
Want results like this?
Launcher Lab’s Performance Marketing results speak for themselves. If your idea has found a product-market fit, Launcher Lab can help launch it to the moon and get results like these. What sets us apart from other agencies? We put our money where our mouth is and back our promises with action. We use a retainer, and success fees are directly tied to performance. No lock-in contracts, just great results.
To get started, get in touch with us today
