Creative Velocity: The Key to your Marketing Success
Efficiency. It’s the goal that all managers and marketing directors strive for. Spending the least amount of money and time to get the most results. However, the traditional approach to ad creation is anything but efficient.
The traditional creation-revision process involves the agency creating an ad, receiving internal feedback, and releasing it. It’s a process that’s been accepted as the norm. But it can be so much better.
What is it?
Creative velocity is Launcher Lab’s approach of ad creation of “create-test-iterate”. It’s a process of constantly testing multiple messages at any given moment. Through this, we’re able to figure out what works and what doesn’t.
Creative Velocity is at the core of what differentiates Launcher Lab from other marketing teams. But there are reasons why they don’t follow this method. It’s hard, costly, and it's time-consuming. However, they don’t know that it achieves incredible results and helps your business stand out against the competition.
“Data and a deep understanding of Facebook & Google drives all decisions and the proof is in the results.”
How is it different?
This is how the traditional process of ad creation goes. A marketer will take weeks or months to create the “perfect ad” and release it to the target audience.
But how can they be sure that the target audience will respond positively?
The ad was created with the subjective opinion of the marketer. There is no solid evidence that the audience will agree that the ad is “perfect.”
Putting all the “marketing eggs” in one basket is risky.
What happens if that one campaign doesn’t resonate with the target audience?
Money down the drain. That’s what.
Customer feedback is an integral part of Creative Velocity. By constantly testing what works and what doesn’t, Launcher Lab uses an evidence-based approach to ad creation.
This helps us figure out the optimal strategy in the shortest possible time. Using feedback from real customers. No months wasted on perfecting a single ad (that may or may not work).
Instead using continuous testing that brings business-changing results.
Conclusion
Launcher Lab is the Performance Marketing Agency specialising in scaling businesses and delivering results that matter. Chat to us about how Creative Velocity could benefit your business.
