Creative Velocity for eCommerce: How to get Results

At its core, the goal of any eCommerce business is to increase sales and profitability. To do this, it is crucial to market your product to achieve the goal. But picking the correct eCommerce marketing strategy is not as straightforward as it seems.

The choices are abundant from simple social media advertisements to hiring a content creator to make Tiktoks for your business. With so many options, it is not an easy choice of which to invest in. The wrong decision can lead to thousands of dollars and months wasted for nothing.

If efficiency and results are what you’re looking for, creative velocity is what you may be looking for.

eCommerce Marketing - What you need to know

eCommerce marketing includes any messaging or communication that helps a business sell its product online. The most common marketing channels for eCommerce are Paid Social and Search. 

Paid Social’s marketing strategy can vary drastically depending on the platform used. The effort and hours required to create a Tiktok for your business may be much higher than creating a single advertisement on Facebook. The hope on Tiktok is what you create may become viral, bringing hundreds of new customers and conversions. Very unlikely, but still possible. This is a typical pattern we’ve seen with new social media platforms over the last decade. 

Remember when everyone was trying to “go viral” on youtube? Or with their Facebook page posts? As the social media platform matures, reality kicks in, and marketing teams realise the hopes of “going viral” is just that - a hope. 

Instead, the best marketing strategy has the lowest risk and the highest reward. For many, this will be Creative Velocity.

Instead of spending days or weeks attempting to make TikToks, we’ll craft dozens or hundreds of ads, much more likely to get results. 

Creative Velocity for eCommerce Marketing

Creative Velocity is how Launcher Lab approaches Performance Marketing. It is a nontraditional marketing strategy that constantly tests multiple messages to the target audience at any moment. 

This constant cycle of “create-test-iterate” helps us find what works and doesn’t. Experimentation helps Launcher Lab approach marketing with an “evidence-based approach.” By testing multiple ads throughout the experiment, we help achieve the best results in the shortest time. Efficiency is epitomised as a marketing strategy. 

Creative Velocity is not a standard method used by traditional marketing agencies. This is because the strategy requires many internal resources (designers, copy-writers, analysts and marketers), and it’s challenging to master. 

However, when the effort is put in, it brings extraordinary results. 

We are so confident in our ability to produce results using our Creative Velocity that we use a performance-based fee. We win when you get results.

Conclusion

Launcher Lab is the Performance Marketing Agency that can boost your eCommerce Business to new heights. Contact us today to learn more about the Creative Velocity difference